Retentics Blog: Insights on email marketing | Retentics

Jordan Craig, a streetwear brand with a loyal fan base, has driven substantial email marketing success by investing in AI technology for hyper-personalized strategies, including tools like Klaviyo and Retentics. By integrating Retentics with their existing 'Likely to Buy (Replenishment)' Flow, they've achieved a fivefold revenue increase while addressing gaps in their previous Klaviyo setup.

The holiday shopping season is a goldmine for attracting new customers, with events like Black Friday and Cyber Monday driving massive traffic. But the real challenge is keeping them engaged. To help you maintain that year-end sales momentum in 2025, this article will show you how to turn first-time buyers into loyal, repeat customers. From trends in sales and subscriptions to post-purchase flows, plus tips on using AI to level up your retention strategy, we’ve got you covered.

Stumptown Coffee, already known for effective email marketing, needed a tool to better predict customer purchase cycles. Using Retentics AI’s advanced analysis and replenishment system, they boosted conversion rates and Average Order Value with more personalized, data-driven campaigns.

Discover ultimate email marketing strategies for BFCM 2024. Learn how to use AI to segment your customers, personalize recommendations and elicit repurchases, to boost sales this season.

Due to shoes having a long repurchase cycle, email revenue accounted for a limited portion of overall sales. By leveraging Retentics AI to implement proactive email flows, Allbirds saw a 117% increase in conversion value and achieved a 21X ROI.

By implementing Retentics' AI for personalized recommendations and optimizing existing flows, Dr. Woof achieved a 9.48% increase in email-driven revenue and a 3x higher conversion rate compared to Klaviyo recommendations.

Delve into the Top 4 ESPs of 2024, their pricing, features, and recommendations that reflect Team Retentics’s insights and experience.

ZZBB, a growing U.S. marketplace for infant products, enhanced its email marketing revenue by integrating Retentics' AI features into existing Klaviyo flows. This resulted in a 4.5x increase in flow revenue proportion and a 17x average ROI.

Discover key strategies to boost your email marketing conversion rates through our comprehensive A/B testing insights, including personalized recommendations, design improvements, and targeted segments.

This article is about how AI is changing email marketing. It talks about how AI can send customers personalized emails to get more revenue from email.

If you sending same email content to every customer, it's time to rethink your approach. Learn the email strategy to get customers to spend more in this article. Don't let the customers you've invested heavily in competitors!

From our research with 100+ DTC brands, we found that the most critical missing part for early-stage DTC brands is customer retention. Explore why customer retention still matters, regardless of the business state in DTC brands.

Team Retentics attended the Shoptalk 2024 conference in Las Vegas last March! we’ll summarize the most talked-about trends at Shoptalk 2024 and the activities at the Retentics booth.

We're excited to share the news of welcoming Professor Hyun-Soo Ahn from Michigan Ross.

As e-commerce competition intensifies, brands struggle with churn risk of customer issues. Let's delve into strategies tailored for churned customers.

Let's explore 5 strategics to boost repeat customers for e-commerce brands. By enhancing customer relationships and experiences, it presents valuable insights that can aid in company growth and brand value elevation.

Many e-commerce brands have used broad marketing campaigns, ignoring individual preferences. In today's digital age, treating customers as individuals and making them feel valued is becoming increasingly important for gaining a competitive edge.

Let's dive into the importance of customer retention in e-commerce, its directly impact on repeat purchases. The important thing is each brand should find the most suitable strategy for their brand.

In this Use case, learn how feminine care e-commerce brand send hyper-personalized email by Klaviyo and see the conversion results of their email campaigns.

Customer segmentation is a crucial marketing strategy that divides a customer base into distinct groups based on similar characteristics. This article explores the concept and practical benefits of customer segmentation for businesses.

Customer retention is one of the core objectives of every business. However, to achieve this, it is essential to maintain a strong relationship with customers and engage them with strategic methods that spark their interest.

One of the most potent strategies to build better relationship with customers is through data-driven personalization. It allows companies to create a more personalized and immersive experience for the user, fostering stronger engagement, and ultimately, driving more conversions and loyalty.

Many businesses are optimizing all these elements and using them as marketing strategies, especially in E-commerce. So how can we conduct efficient marketing in such a complex and competitive market?!

If you are not a tech person, it is hard to understand how Machine Learning (ML) and Artificial Intelligence (AI) play into CRM marketing. In this article, let's dive into!

Email marketing can form a powerful strategy for small businesses. This article will guide you how to maximize email promotion with 8 of email marketing tools.

The e-commerce customer journey is a process involving stages from awareness to loyalty. Creating a journey map helps businesses understand customer interactions and improve their experience.

Most e-commerce businesses send personalized marketing emails to their customers by addressing specific situations anyone can do! The important thing is need to know right item with right time.

Customer retention is a key issues on every e-commerce business. Let's talk about why customer retention is so advantageous and best approaches for customer retention!

Don't lose your customers to competitors. It will help you do most effective email marketing strategies!

"Data Analysis Workbook" created by Retentics allows you to start analyzing your brand's data!

Fridays Lab, operating the Customer Retention Solution Retentics has raised $900,000 in Pre-A Bridge funding from Silicon Valley based investment.

From the last LTV post, we explained how to analyze CLV(Customer Lifetime Value) and how to estimate CAC(Customer Acquisition Cost) based on cohort.

You might wonder, "Why is the customer journey important?" The customer journey is crucial because it serves as a footprint of your brand loyalty!

Dividing our customers into uniform rules and a limited number of criteria won’t help identifying customers and making effective strategies.

What would our customers who bought product A would buy next? What products draw loyal customers and what do they buy afterward? This is why we need to analyze the item journey.

Let us know all about Anomaly Detection. How can it be utilized?

Is it important to design the User Experiences in B2B SaaS? Let's find the UX design in Retentics

It’s time to improve the retention rate. If you don't take any real action with this information, it becomes meaningless.

We are talking about the efficient message using Retentics’s recommendation system which leads customers to make a purchase.

It is about What LTV is, Why you have to check it and How to calculate and Check it.

“What is the retention rate of this month?” and "What about the retention of the customers acquired that period? ” Both look like similar questions about retention, but they need to be answered in different ways.

After 10 months of establishing the company, we have been running faster and harder. We achieve our milestones such as Pre-A round invest and Flip to U.S. corporation!

Fridays Lab, operating the Customer Retention Solution Retentics, has raised $1.16 million in Pre-A round from Silicon Valley based investment.