Retentics Blog: Insights on email marketing | Retentics

The holiday shopping season is a goldmine for attracting new customers, with events like Black Friday and Cyber Monday driving massive traffic. But the real challenge is keeping them engaged. To help you maintain that year-end sales momentum in 2025, this article will show you how to turn first-time buyers into loyal, repeat customers. From trends in sales and subscriptions to post-purchase flows, plus tips on using AI to level up your retention strategy, we’ve got you covered.

Stumptown Coffee, already known for effective email marketing, needed a tool to better predict customer purchase cycles. Using Retentics AI’s advanced analysis and replenishment system, they boosted conversion rates and Average Order Value with more personalized, data-driven campaigns.

Discover ultimate email marketing strategies for BFCM 2024. Learn how to use AI to segment your customers, personalize recommendations and elicit repurchases, to boost sales this season.

Due to shoes having a long repurchase cycle, email revenue accounted for a limited portion of overall sales. By leveraging Retentics AI to implement proactive email flows, our client experienced a 117% increase in conversion value and a 999% growth in email recipients.