Retentics Blog: Insights on email marketing | Retentics

Jordan Craig, a streetwear brand with a loyal fan base, has driven substantial email marketing success by investing in AI technology for hyper-personalized strategies, including tools like Klaviyo and Retentics. By integrating Retentics with their existing 'Likely to Buy (Replenishment)' Flow, they've achieved a fivefold revenue increase while addressing gaps in their previous Klaviyo setup.

Stumptown Coffee, already known for effective email marketing, needed a tool to better predict customer purchase cycles. Using Retentics AI’s advanced analysis and replenishment system, they boosted conversion rates and Average Order Value with more personalized, data-driven campaigns.

Due to shoes having a long repurchase cycle, email revenue accounted for a limited portion of overall sales. By leveraging Retentics AI to implement proactive email flows, Allbirds saw a 117% increase in conversion value and achieved a 21X ROI.

By implementing Retentics' AI for personalized recommendations and optimizing existing flows, Dr. Woof achieved a 9.48% increase in email-driven revenue and a 3x higher conversion rate compared to Klaviyo recommendations.