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Guide for the basic flows; Welcome and abandonment series

Email marketing should drive 30 to 40% of your total revenue, which is why 87% of DTC brands use it as their main channel for customer communication. It all starts with the welcome series, where you get consent to email your customers. However, how you set this up can determine whether email brings in just 10% of sales or pushes it to 40%. This post explains why your sign-up form and welcome flow setup matter so much and how to get them right.

Jul 02, 2025

Insights

2025: How to Keep Your New Customers from Slipping Away

The holiday shopping season is a goldmine for attracting new customers, with events like Black Friday and Cyber Monday driving massive traffic. But the real challenge is keeping them engaged. To help you maintain that year-end sales momentum in 2025, this article will show you how to turn first-time buyers into loyal, repeat customers. From trends in sales and subscriptions to post-purchase flows, plus tips on using AI to level up your retention strategy, we’ve got you covered.

Jan 14, 2025

Insights

BFCM 2024: AI-Powered Email Marketing Strategies for Black Friday and Cyber Monday Success

Discover ultimate email marketing strategies for BFCM 2024. Learn how to use AI to segment your customers, personalize recommendations and elicit repurchases, to boost sales this season.

Nov 08, 2024

Insights

Top 4 Email Service Providers (2024): Comparison, Pricing, Suggestions & More

Delve into the Top 4 ESPs of 2024, their pricing, features, and recommendations that reflect Team Retentics’s insights and experience.

Sep 09, 2024

Insights

3 Simple Ways To Increase Engagement in Your Email Campaign

Discover key strategies to boost your email marketing conversion rates through our comprehensive A/B testing insights, including personalized recommendations, design improvements, and targeted segments.

May 15, 2024

Insights

Guide for the basic flows; Welcome and abandonment series

Jul 02, 2025

Insights

2025: How to Keep Your New Customers from Slipping Away

Jan 14, 2025

Insights

BFCM 2024: AI-Powered Email Marketing Strategies for Black Friday and Cyber Monday Success

Discover ultimate email marketing strategies for BFCM 2024. Learn how to use AI to segment your customers, personalize recommendations and elicit repurchases, to boost sales this season.

Nov 08, 2024

Insights

Top 4 Email Service Providers (2024): Comparison, Pricing, Suggestions & More

Delve into the Top 4 ESPs of 2024, their pricing, features, and recommendations that reflect Team Retentics’s insights and experience.

Sep 09, 2024

Insights

3 Simple Ways To Increase Engagement in Your Email Campaign

May 15, 2024

Insights

AI in Email Marketing: How is AI Used in Email Marketing?

This article is about how AI is changing email marketing. It talks about how AI can send customers personalized emails to get more revenue from email.

May 09, 2024

Insights

Email Marketing Strategy to Not Let Go of Your High CAC Customers

If you sending same email content to every customer, it's time to rethink your approach. Learn the email strategy to get customers to spend more in this article. Don't let the customers you've invested heavily in competitors!

Apr 21, 2024

Insights

Biggest Suggestion To Early DTC Brands For Extra Revenue Growth

From our research with 100+ DTC brands, we found that the most critical missing part for early-stage DTC brands is customer retention. Explore why customer retention still matters, regardless of the business state in DTC brands.

Apr 16, 2024

Insights

Navigating E-commerce Challenges: Customer Churn Risk

As e-commerce competition intensifies, brands struggle with churn risk of customer issues. Let's delve into strategies tailored for churned customers.

Nov 29, 2023

Insights

5 ways to Increase Repeat Customers

Let's explore 5 strategics to boost repeat customers for e-commerce brands. By enhancing customer relationships and experiences, it presents valuable insights that can aid in company growth and brand value elevation.

Nov 29, 2023

Insights

How to boost your marketing campaign conversion with hyper-personalization

Many e-commerce brands have used broad marketing campaigns, ignoring individual preferences. In today's digital age, treating customers as individuals and making them feel valued is becoming increasingly important for gaining a competitive edge.

Nov 21, 2023

Insights

What is the best way to maximize customer retention in e-commerce?

Let's dive into the importance of customer retention in e-commerce, its directly impact on repeat purchases. The important thing is each brand should find the most suitable strategy for their brand.

Nov 21, 2023

Insights

How Rael Grew Their Email Campaign Conversion Rate by 3.5x

In this Use case, learn how feminine care e-commerce brand send hyper-personalized email by Klaviyo and see the conversion results of their email campaigns.

Nov 13, 2023

Insights

The Importance of Customer Segmentation and How-to on Shopify

Customer segmentation is a crucial marketing strategy that divides a customer base into distinct groups based on similar characteristics. This article explores the concept and practical benefits of customer segmentation for businesses.

Nov 09, 2023

Insights

Top Strategies for boosting customer repeat purchase on E-commerce

Customer retention is one of the core objectives of every business. However, to achieve this, it is essential to maintain a strong relationship with customers and engage them with strategic methods that spark their interest.

Nov 09, 2023

Insights

Data-Driven Personalized Marketing in e-commerce: How-To and Tools

One of the most potent strategies to build better relationship with customers is through data-driven personalization. It allows companies to create a more personalized and immersive experience for the user, fostering stronger engagement, and ultimately, driving more conversions and loyalty.

Oct 30, 2023

Insights

Unleashing Potential with Marketing Campaign Optimization: Strategy and Tools for e-commerce

Many businesses are optimizing all these elements and using them as marketing strategies, especially in E-commerce. So how can we conduct efficient marketing in such a complex and competitive market?!

Oct 30, 2023

Insights

What Is Personalized Marketing, Why Machine Learning and AI are Effective and How to apply it?

If you are not a tech person, it is hard to understand how Machine Learning (ML) and Artificial Intelligence (AI) play into CRM marketing. In this article, let's dive into!

Oct 17, 2023

Insights

8 Email marketing tools for small business CRM in 2023

Email marketing can form a powerful strategy for small businesses. This article will guide you how to maximize email promotion with 8 of email marketing tools.

Oct 17, 2023

Insights

Customer journey optimized for e-commerce

The e-commerce customer journey is a process involving stages from awareness to loyalty. Creating a journey map helps businesses understand customer interactions and improve their experience.

Oct 05, 2023

Insights

All about hyper personalized email marketing for e-commerce

Most e-commerce businesses send personalized marketing emails to their customers by addressing specific situations anyone can do! The important thing is need to know right item with right time.

Oct 04, 2023

Insights

Top 2 Benefits of Customer Retention

Customer retention is a key issues on every e-commerce business. Let's talk about why customer retention is so advantageous and best approaches for customer retention!

Sep 21, 2023

Insights

What is an Email marketing & best examples of e-commerce

Don't lose your customers to competitors. It will help you do most effective email marketing strategies!

Sep 18, 2023

Insights

Optimize Marketing Expenses: ROAS, CAC, Contribution Margin

From the last LTV post, we explained how to analyze CLV(Customer Lifetime Value) and how to estimate CAC(Customer Acquisition Cost) based on cohort.

Feb 13, 2023

Insights

Optimizing the Customer Experience: A Journey Approach

You might wonder, "Why is the customer journey important?" The customer journey is crucial because it serves as a footprint of your brand loyalty!

Feb 06, 2023

Insights

Find Your Actual Loyal Customer and Boost Sales

Dividing our customers into uniform rules and a limited number of criteria won’t help identifying customers and making effective strategies.

Jan 30, 2023

Insights

Build Customer Loyalty Through Item Journey

What would our customers who bought product A would buy next? What products draw loyal customers and what do they buy afterward? This is why we need to analyze the item journey.

Dec 19, 2022

Insights

Uncover Hidden Trends with Anomaly Detection Techniques

Let us know all about Anomaly Detection. How can it be utilized?

Dec 12, 2022

Insights

Designing User Experiences for B2B SaaS 👩🏻‍🎨

Is it important to design the User Experiences in B2B SaaS? Let's find the UX design in Retentics

Dec 05, 2022

Insights

Boost Customer Retention: A Practical Implementation📊

It’s time to improve the retention rate. If you don't take any real action with this information, it becomes meaningless.

Nov 14, 2022

Insights

230% Increase in Customer Retention with AI🤖 Recommendation System

We are talking about the efficient message using Retentics’s recommendation system which leads customers to make a purchase.

Nov 14, 2022

Insights

Maximizing LTV: Understanding, Importance, and Strategies

It is about What LTV is, Why you have to check it and How to calculate and Check it.

Nov 07, 2022

Insights

Improving Customer Retention📈: Analysis to Execution Strategies

“What is the retention rate of this month?” and "What about the retention of the customers acquired that period? ” Both look like similar questions about retention, but they need to be answered in different ways.

Oct 31, 2022

Insights

Why Customer Retention Matters: The Key to Success 🔑

Why is retention important? The answer can be found from two perspectives: cost efficiency and continued growth in services.

Oct 10, 2022

Insights

Retentics Blog: Insights on email marketing | Retentics

Guide for the basic flows; Welcome and abandonment series

2025: How to Keep Your New Customers from Slipping Away

BFCM 2024: AI-Powered Email Marketing Strategies for Black Friday and Cyber Monday Success

Top 4 Email Service Providers (2024): Comparison, Pricing, Suggestions & More

3 Simple Ways To Increase Engagement in Your Email Campaign

Guide for the basic flows; Welcome and abandonment series

2025: How to Keep Your New Customers from Slipping Away

BFCM 2024: AI-Powered Email Marketing Strategies for Black Friday and Cyber Monday Success

Top 4 Email Service Providers (2024): Comparison, Pricing, Suggestions & More

3 Simple Ways To Increase Engagement in Your Email Campaign

AI in Email Marketing: How is AI Used in Email Marketing?

Email Marketing Strategy to Not Let Go of Your High CAC Customers

Biggest Suggestion To Early DTC Brands For Extra Revenue Growth

Navigating E-commerce Challenges: Customer Churn Risk

5 ways to Increase Repeat Customers

How to boost your marketing campaign conversion with hyper-personalization

What is the best way to maximize customer retention in e-commerce?

How Rael Grew Their Email Campaign Conversion Rate by 3.5x

The Importance of Customer Segmentation and How-to on Shopify

Top Strategies for boosting customer repeat purchase on E-commerce

Data-Driven Personalized Marketing in e-commerce: How-To and Tools

Unleashing Potential with Marketing Campaign Optimization: Strategy and Tools for e-commerce

What Is Personalized Marketing, Why Machine Learning and AI are Effective and How to apply it?

8 Email marketing tools for small business CRM in 2023

Customer journey optimized for e-commerce

All about hyper personalized email marketing for e-commerce

Top 2 Benefits of Customer Retention

What is an Email marketing & best examples of e-commerce

Optimize Marketing Expenses: ROAS, CAC, Contribution Margin

Optimizing the Customer Experience: A Journey Approach

Find Your Actual Loyal Customer and Boost Sales

Build Customer Loyalty Through Item Journey

Uncover Hidden Trends with Anomaly Detection Techniques

Designing User Experiences for B2B SaaS 👩🏻‍🎨

Boost Customer Retention: A Practical Implementation📊

230% Increase in Customer Retention with AI🤖 Recommendation System

Maximizing LTV: Understanding, Importance, and Strategies

Improving Customer Retention📈: Analysis to Execution Strategies

Why Customer Retention Matters: The Key to Success 🔑