How Dr. Woof Achieved a 200% Higher Order Rate in Klaviyo
By implementing Retentics' AI for personalized recommendations and optimizing existing flows, Dr. Woof achieved a 9.48% increase in email-driven revenue and a 200% higher conversion rate compared to Klaviyo recommendations.
Sep 13, 2024
Challenge
Due to a lack of internal resources, Dr. Woof Apparel began working with an email marketing agency. However, they urgently felt the need to further increase their email revenue.
Solution
By leveraging innovative approaches that fully utilize AI, we increased our client's revenue generated by email marketing through the following strategies:
- First, based on our analysis, we added personalized item recommendations below their previous campaign emails.
- Secondly, our team implemented an AI filter on the existing email flows—starting with the replenishment flow, and we are currently developing Retentics AI’s purchase bounce-back flow as well.
Key Results
-Email Revenue
With our team’s solution, Dr. Woof’s average email-driven revenue increased by 9.48%.
-200% Higher Conversion Rate with Retentics’ Recommendation
Adding personalized product recommendations to new arrival promotion campaigns resulted in a 200% higher performance than Klaviyo recommendations.
Dr. Woof Apparel offers medical apparel that can give a joy to look at and a joy to wear through functional, comfortable and playful designs.
Created for friends and colleagues in the medical field to find joy amid stress and burnout, Dr. Woof is more than just a brand of scrubs; it’s a way to bring smiles to the medical world.
Of course, Dr. Woof uses Klaviyo and Shopify.
Dr. Woof is currently working with an agency that contributed to well-managed campaigns, resulting in a significant increase in their email revenue compared to other brands in the industry. Nevertheless, they believed there was potential to generate even higher email revenue.
By incorporating Retentics AI into an already well-structured email marketing strategy, we achieved remarkable synergy! Retentics AI was applied to both campaigns and flows, leading to positive outcomes across the board. In this section, we’ll introduce each of these cases.
1. Replenishment Flow
Dr. Woof had already set up flows with the intention to target re-purchases, where the timing of automatically sending emails was manually set to a 30-day interval. This is the basic structure of Klaviyo's replenishment flow- it targets every customer to prompt their next purchase.
But imagine this: if a customer who purchases a scrub every two weeks and another who purchases every six weeks both receive an email 30 days after their last purchase, neither would feel that the email was personalized.
To address this issue, Retentics offers a feature that personalizes email sending times based on each customer’s unique purchase cycle, which can be integrated with Klaviyo.
In fact, when comparing revenue from the respective flows during the same period, the flow that included Retentics' feature for predicting replenishment dates produced 2.5 times higher revenue.
2. 200% Higher Placed Order Rate with Retentics AI
In the case of Dr. Woof, the agency they were already collaborating with facilitated highly segmented and systematically managed campaigns. Thus, their email revenue was notably higher than other brands in the same industry.
What more could Retentics offer? Even for brands already generating significant revenue through their campaigns, simply integrating Retentics' personalized recommendation block can boost conversion rates by 200%!
To evaluate the performance of Retentics' recommendations, we conducted an A/B test during a new arrival promo campaign. We applied this testing to both the version of a teaser and the version of an official promotion of the same product. The campaign that included Retentics' recommendations consistently demonstrated higher purchase conversion rates and click rates.
A: Adding Retentics’ Recommendation Block
B: Adding Klaviyo’s Recommendation Block
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