Retentics Blog: Insights on email marketing | Retentics

Email marketing should drive 30 to 40% of your total revenue, which is why 87% of DTC brands use it as their main channel for customer communication. It all starts with the welcome series, where you get consent to email your customers. However, how you set this up can determine whether email brings in just 10% of sales or pushes it to 40%. This post explains why your sign-up form and welcome flow setup matter so much and how to get them right.

Discover how Konny used Retentics to set the post-purchase flows that matched the developmental stages of each child!

See how Retentics helped Beauty of Joseon transform their consumer buzz into loyal customers with personalized post-purchase strategies, resulting in 5.8X higher revenue and 1.8X higher order rates through smart triggers and data- driven cross-selling recommendations.

Enhance customer engagement and boost conversions with personalized product recommendations powered by Retentics.

Discover how to optimize email flows in e-commerce to improve customer engagement, drive repeat purchases, and boost conversions effectively with Retentics.

Jordan Craig, a streetwear brand with a loyal fan base, has driven substantial email marketing success by investing in AI technology for hyper-personalized strategies, including tools like Klaviyo and Retentics. By integrating Retentics with their existing 'Likely to Buy (Replenishment)' Flow, they've achieved a fivefold revenue increase while addressing gaps in their previous Klaviyo setup.

The holiday shopping season is a goldmine for attracting new customers, with events like Black Friday and Cyber Monday driving massive traffic. But the real challenge is keeping them engaged. To help you maintain that year-end sales momentum in 2025, this article will show you how to turn first-time buyers into loyal, repeat customers. From trends in sales and subscriptions to post-purchase flows, plus tips on using AI to level up your retention strategy, we’ve got you covered.

Stumptown Coffee, already known for effective email marketing, needed a tool to better predict customer purchase cycles. Using Retentics AI’s advanced analysis and replenishment system, they boosted conversion rates and Average Order Value with more personalized, data-driven campaigns.

Discover ultimate email marketing strategies for BFCM 2024. Learn how to use AI to segment your customers, personalize recommendations and elicit repurchases, to boost sales this season.

Due to shoes having a long repurchase cycle, email revenue accounted for a limited portion of overall sales. By leveraging Retentics AI to implement proactive email flows, Allbirds saw a 117% increase in conversion value and achieved a 21X ROI.

By implementing Retentics' AI for personalized recommendations and optimizing existing flows, Dr. Woof achieved a 9.48% increase in email-driven revenue and a 3x higher conversion rate compared to Klaviyo recommendations.

Delve into the Top 4 ESPs of 2024, their pricing, features, and recommendations that reflect Team Retentics’s insights and experience.

ZZBB, a growing U.S. marketplace for infant products, enhanced its email marketing revenue by integrating Retentics' AI features into existing Klaviyo flows. This resulted in a 4.5x increase in flow revenue proportion and a 17x average ROI.

Discover key strategies to boost your email marketing conversion rates through our comprehensive A/B testing insights, including personalized recommendations, design improvements, and targeted segments.

This article is about how AI is changing email marketing. It talks about how AI can send customers personalized emails to get more revenue from email.