Another Must-Have, Product Recommendations: Show Customers the Products They’re Most Likely to Love
Enhance customer engagement and boost conversions with personalized product recommendations powered by Retentics.
Feb 26, 2025
The significance of product recommendations
Displaying recommended products is essential for driving conversions and increasing customer engagement. Well-developed product recommendations can greatly enhance brands’ email communications, creating more personalized experiences that naturally lead to improved sales.
How are product recommendations created?
To showcase the right products to customers, personalized products are listed with advanced AI technology. Shop data powers these suggestions, providing each customer with items they're most likely to purchase, based on their shopping history and unique preferences.
Show Customers the Products They’re Most Likely to Love
A simple Shopify integration enables our eCommerce optimized AI to identify the ideal products for your customers' future purchases. Once downloading the app, you gain immediate access to comprehensive customer purchase analysis across all time periods, without the need for any data experts or engineers.
1. Tailor Dynamic Product Recommendations to Each Customer
Retentics delivers truly personalized and dynamic product recommendations for each customer.
When Retentics is integrated with Klaviyo, personalized recommendations are automatically created for each customer. By simply copying and pasting the source code into your Klaviyo's template, the system customizes product selections for each recipient and sends them directly to their inboxes.
A/B testing with a wide range of DTC brands revealed that simply including these recommendations increased conversion rates by more than two times!
2. Comparison of Recommendation Approaches: Klaviyo and Retentics
Most Klaviyo users currently rely on classic recommendation methods, which suggests products based on simple metrics including most viewed, recently viewed, or best-selling items.
While straightforward to implement, this approach falls short of delivering true personalization at the individual customer level.
Although Klaviyo does offer product recommendation features through personalization tags, our comparative testing revealed significant performance differences.
Retentics' recommendation system consistently outperformed Klaviyo, showing improvements ranging from 1.6x to 27x higher engagement across various client scenarios. These results clearly demonstrate how advanced personalization algorithms can substantially impact customer engagement and conversion rates.
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