# Retentics Blog: Insights on email marketing | Retentics > Retentics is an AI email agency SaaS that helps scale email revenue at half the price for Shopify brands! Check out the insights on improving customer experience and our story! ## Categories - [About us](https://retentics-eng.inblog.io/category/about-us) - [Event](https://retentics-eng.inblog.io/category/event) - [Insights](https://retentics-eng.inblog.io/category/insights) - [Success stories](https://retentics-eng.inblog.io/category/success-stories) ## Posts in Success stories - [How Mixsoon Outperformed Default Flows by Up to 22.9x](https://retentics-eng.inblog.io/how-mixsoon-outperformed-default-flows): We recently helped mixsoon move beyond the “current interest” triggers typically found in price drop and low inventory flows. By shifting their event-based flows from basic triggers to a forecasted model, they unlocked revenue that was previously invisible. - [How Ceremonia Scaled Hair Care Repeat Orders with AI Logic](https://retentics-eng.inblog.io/ceremonia): Stop using "average" reorder timers. See how Ceremonia used AI-driven replenishment models to outperform standard EDNO flows by 12.20x and boost AOV by 17.25%. - [7.58x More Replenishment Revenue: How BWH Plant Co. Transformed Their Email Flows in Just Two Months](https://retentics-eng.inblog.io/bwh-plant-co-replenishment-revenue-generation): Stop guessing on email timing. See the exact A/B test framework BWH Plant Co. used to capture 44% of their total flow revenue using Retentics’ data-driven replenishment logic. - [21x Revenue Growth with Retentics: The Smarter Email Strategy Behind Konny’s Success](https://retentics-eng.inblog.io/21x-revenue-growth-with-retentics-the-smarter-email-strategy-behind-konnys-success): Discover how Konny used Retentics to set the post-purchase flows that matched the developmental stages of each child! - [From Buzz to Loyalty: Beauty of Joseon Achieves 5.8X Higher Revenue with Retentics](https://retentics-eng.inblog.io/from-buzz-to-loyalty-beauty-of-joseon-achieves-58x-higher-revenue-with-retentics): See how Retentics helped Beauty of Joseon transform their consumer buzz into loyal customers with personalized post-purchase strategies, resulting in 5.8X higher revenue and 1.8X higher order rates through smart triggers and data- driven cross-selling recommendations. - [Unlocking Potential: Jordan Craig's Fivefold Surge in Revenue](https://retentics-eng.inblog.io/unlocking-potential-jordan-craigs-fivefold-surge-in-revenue-40665): Jordan Craig, a streetwear brand with a loyal fan base, has driven substantial email marketing success by investing in AI technology for hyper-personalized strategies, including tools like Klaviyo and Retentics. By integrating Retentics with their existing 'Likely to Buy (Replenishment)' Flow, they've achieved a fivefold revenue increase while addressing gaps in their previous Klaviyo setup. - [STC's Success: Triple Surge in Average Order Value](https://retentics-eng.inblog.io/stcs-success-a-200-surge-in-average-order-value): Stumptown Coffee, already known for effective email marketing, needed a tool to better predict customer purchase cycles. Using Retentics AI’s advanced analysis and replenishment system, they boosted conversion rates and Average Order Value with more personalized, data-driven campaigns. - [How Allbirds' Conversion Value Increased by 2.2x](https://retentics-eng.inblog.io/how-allbirds-conversion-value-increased-by-117): Due to shoes having a long repurchase cycle, email revenue accounted for a limited portion of overall sales. By leveraging Retentics AI to implement proactive email flows, Allbirds saw a 117% increase in conversion value and achieved a 21X ROI. - [How Dr. Woof's Order Rate Increase by 3x in Klaviyo](https://retentics-eng.inblog.io/how-drwoof-achieved-a-200-higher-order-rate-in-klaviyo): By implementing Retentics' AI for personalized recommendations and optimizing existing flows, Dr. Woof achieved a 9.48% increase in email-driven revenue and a 3x higher conversion rate compared to Klaviyo recommendations. - [Zezebaebae's Journey: 4.5x Growth in Flow Revenue with Retentics](https://retentics-eng.inblog.io/retentics-success-stories-ZEZEBAEBAE): ZZBB, a growing U.S. marketplace for infant products, enhanced its email marketing revenue by integrating Retentics' AI features into existing Klaviyo flows. This resulted in a 4.5x increase in flow revenue proportion and a 17x average ROI. ## Posts in Insights - [A Beginner’s Guide to Essential Email Marketing Flows for DTC](https://retentics-eng.inblog.io/welcome-abandonment-series-email-marketing): New to email marketing? Follow this step-by-step guide to building a professional welcome series and an optimized abandonment sequence to grow your brand's sales. - [2025: How to Keep Your New Customers from Slipping Away ](https://retentics-eng.inblog.io/2025-how-to-keep-your-new-customers-from-slipping-away--40131): The holiday shopping season is a goldmine for attracting new customers, with events like Black Friday and Cyber Monday driving massive traffic. But the real challenge is keeping them engaged. To help you maintain that year-end sales momentum in 2025, this article will show you how to turn first-time buyers into loyal, repeat customers. From trends in sales and subscriptions to post-purchase flows, plus tips on using AI to level up your retention strategy, we’ve got you covered. - [BFCM 2024: AI-Powered Email Marketing Strategies for Black Friday and Cyber Monday Success](https://retentics-eng.inblog.io/bfcm-2024-aipowered-email-marketing-strategies-for-black-friday-and-cyber-monday-success): Discover ultimate email marketing strategies for BFCM 2024. Learn how to use AI to segment your customers, personalize recommendations and elicit repurchases, to boost sales this season. - [Top 4 Email Service Providers (2024): Comparison, Pricing, Suggestions & More](https://retentics-eng.inblog.io/top-4-email-service-providers-2024-comparison-pricing-suggestions-more): Delve into the Top 4 ESPs of 2024, their pricing, features, and recommendations that reflect Team Retentics’s insights and experience. - [3 Simple Ways To Increase Engagement in Your Email Campaign ](https://retentics-eng.inblog.io/3-ways-to-increase-engagement-in-your-email-campaign): Discover key strategies to boost your email marketing conversion rates through our comprehensive A/B testing insights, including personalized recommendations, design improvements, and targeted segments. - [AI in Email Marketing: How is AI Used in Email Marketing?](https://retentics-eng.inblog.io/ai-in-email-marketing-how-is-ai-used-in-email-marketing): This article is about how AI is changing email marketing. It talks about how AI can send customers personalized emails to get more revenue from email. - [Email Marketing Strategy to Not Let Go of Your High CAC Customers](https://retentics-eng.inblog.io/email-marketing-strategies-to-not-let-go-of-your-high-cac-customers): If you sending same email content to every customer, it's time to rethink your approach. Learn the email strategy to get customers to spend more in this article. Don't let the customers you've invested heavily in competitors! - [Biggest Suggestion To Early DTC Brands For Extra Revenue Growth](https://retentics-eng.inblog.io/biggest-suggestion-to-early-dtc-brands-for-extra-revenue-growth): From our research with 100+ DTC brands, we found that the most critical missing part for early-stage DTC brands is customer retention. Explore why customer retention still matters, regardless of the business state in DTC brands. - [Navigating E-commerce Challenges: Customer Churn Risk](https://retentics-eng.inblog.io/navigating-ecommerce-challenges-customer-churn-risk): As e-commerce competition intensifies, brands struggle with churn risk of customer issues. Let's delve into strategies tailored for churned customers. - [5 ways to Increase Repeat Customers](https://retentics-eng.inblog.io/5-ways-to-increase-repeat-customers): Let's explore 5 strategics to boost repeat customers for e-commerce brands. By enhancing customer relationships and experiences, it presents valuable insights that can aid in company growth and brand value elevation. - [How to boost your marketing campaign conversion with hyper-personalization](https://retentics-eng.inblog.io/how-to-boost-your-marketing-campaign-conversion-with-hyperpersonalization): Many e-commerce brands have used broad marketing campaigns, ignoring individual preferences. In today's digital age, treating customers as individuals and making them feel valued is becoming increasingly important for gaining a competitive edge. - [What is the best way to maximize customer retention in e-commerce?](https://retentics-eng.inblog.io/what-is-the-best-way-to-maximize-customer-retention-in-ecommerce): Let's dive into the importance of customer retention in e-commerce, its directly impact on repeat purchases. The important thing is each brand should find the most suitable strategy for their brand. - [How Rael Grew Their Email Campaign Conversion Rate by 3.5x](https://retentics-eng.inblog.io/how-rael-grew-their-email-campaign-conversion-rate): In this Use case, learn how feminine care e-commerce brand send hyper-personalized email by Klaviyo and see the conversion results of their email campaigns. - [The Importance of Customer Segmentation and How-to on Shopify](https://retentics-eng.inblog.io/how-to-create-customer-segmentation-shopify-and-take-advantage-of-it): Customer segmentation is a crucial marketing strategy that divides a customer base into distinct groups based on similar characteristics. This article explores the concept and practical benefits of customer segmentation for businesses. - [Top Strategies for boosting customer repeat purchase on E-commerce](https://retentics-eng.inblog.io/top-strategies-for-boosting-customer-repeat-purchase-on-ecommerce): Customer retention is one of the core objectives of every business. However, to achieve this, it is essential to maintain a strong relationship with customers and engage them with strategic methods that spark their interest. - [Data-Driven Personalized Marketing in e-commerce: How-To and Tools](https://retentics-eng.inblog.io/datadriven-personalized-marketing-in-ecommerce-howto-and-tools): One of the most potent strategies to build better relationship with customers is through data-driven personalization. It allows companies to create a more personalized and immersive experience for the user, fostering stronger engagement, and ultimately, driving more conversions and loyalty. - [Unleashing Potential with Marketing Campaign Optimization: Strategy and Tools for e-commerce](https://retentics-eng.inblog.io/unleashing-potential-with-marketing-campaign-optimization-strategy-and-tools-for-ecommerce): Many businesses are optimizing all these elements and using them as marketing strategies, especially in E-commerce. So how can we conduct efficient marketing in such a complex and competitive market?! - [What Is Personalized Marketing, Why Machine Learning and AI are Effective and How to apply it?](https://retentics-eng.inblog.io/what-is-personalized-marketing-why-is-machine-learning-and-ai-are-effective-and-how-to-apply-it): If you are not a tech person, it is hard to understand how Machine Learning (ML) and Artificial Intelligence (AI) play into CRM marketing. In this article, let's dive into! - [8 Email marketing tools for small business CRM in 2023](https://retentics-eng.inblog.io/best-8-email-marketing-for-small-business-crm-2023): Email marketing can form a powerful strategy for small businesses. This article will guide you how to maximize email promotion with 8 of email marketing tools. - [Customer journey optimized for e-commerce ](https://retentics-eng.inblog.io/customer-journey-optimized-for-ecommerce): The e-commerce customer journey is a process involving stages from awareness to loyalty. Creating a journey map helps businesses understand customer interactions and improve their experience. - [All about hyper personalized email marketing for e-commerce](https://retentics-eng.inblog.io/all-about-hyper-personalized-email-marketing): Most e-commerce businesses send personalized marketing emails to their customers by addressing specific situations anyone can do! The important thing is need to know right item with right time. - [Top 2 Benefits of Customer Retention](https://retentics-eng.inblog.io/top-2-benefits-of-customer-retention): Customer retention is a key issues on every e-commerce business. Let's talk about why customer retention is so advantageous and best approaches for customer retention! - [What is an Email marketing & best examples of e-commerce](https://retentics-eng.inblog.io/what-is-an-email-marketing-and-best-examples-of-e-commerce): Don't lose your customers to competitors. It will help you do most effective email marketing strategies! - [Optimize Marketing Expenses: ROAS, CAC, Contribution Margin](https://retentics-eng.inblog.io/Optimize-Marketing-Expenses-ROAS-CAC-Contribution-Margin): From the last LTV post, we explained how to analyze CLV(Customer Lifetime Value) and how to estimate CAC(Customer Acquisition Cost) based on cohort. - [Optimizing the Customer Experience: A Journey Approach](https://retentics-eng.inblog.io/Optimizing-the-Customer-Experience-A-Journey-Approach): You might wonder, "Why is the customer journey important?" The customer journey is crucial because it serves as a footprint of your brand loyalty! - [Find Your Actual Loyal Customer and Boost Sales](https://retentics-eng.inblog.io/Find-Your-Actual-Loyal-Customer-and-Boost-Sales): Dividing our customers into uniform rules and a limited number of criteria won’t help identifying customers and making effective strategies. - [Build Customer Loyalty Through Item Journey](https://retentics-eng.inblog.io/Build-Customer-Loyalty-Through-Item-Journey): What would our customers who bought product A would buy next? What products draw loyal customers and what do they buy afterward? This is why we need to analyze the item journey. - [Uncover Hidden Trends with Anomaly Detection Techniques](https://retentics-eng.inblog.io/Uncover-Hidden-Trends-with-Anomaly-Detection-Techniques): Let us know all about Anomaly Detection. How can it be utilized? - [Designing User Experiences for B2B SaaS 👩🏻‍🎨](https://retentics-eng.inblog.io/Designing-User-Experiences-in-Retentics): Is it important to design the User Experiences in B2B SaaS? Let's find the UX design in Retentics - [Boost Customer Retention: A Practical Implementation📊](https://retentics-eng.inblog.io/Boost-customer-retention-A-pratical-implementation): It’s time to improve the retention rate. If you don't take any real action with this information, it becomes meaningless. - [230% Increase in Customer Retention with AI🤖 Recommendation System](https://retentics-eng.inblog.io/Increase-in-customer-retention-with-AI-recommendation-system): We are talking about the efficient message using Retentics’s recommendation system which leads customers to make a purchase. - [Maximizing LTV: Understanding, Importance, and Strategies](https://retentics-eng.inblog.io/Maximizing-LTV-Understanding-Importance-and-Strategies): It is about What LTV is, Why you have to check it and How to calculate and Check it. - [Improving Customer Retention📈: Analysis to Execution Strategies](https://retentics-eng.inblog.io/Improving-customer-retention-Analysis-to-execution-strategies): “What is the retention rate of this month?” and "What about the retention of the customers acquired that period? ” Both look like similar questions about retention, but they need to be answered in different ways. - [Why Customer Retention Matters: The Key to Success 🔑](https://retentics-eng.inblog.io/Why-customer-retention-matters-the-key-to-success): Why is retention important? The answer can be found from two perspectives: cost efficiency and continued growth in services. ## Posts in Event - [A Look Back at Shoptalk 2024](https://retentics-eng.inblog.io/a-look-back-at-shoptalk-2024): Team Retentics attended the Shoptalk 2024 conference in Las Vegas last March! we’ll summarize the most talked-about trends at Shoptalk 2024 and the activities at the Retentics booth. - [[Event] Start Customer Analysis with Data Analysis Workbook](https://retentics-eng.inblog.io/data-analysis-workbook-english): "Data Analysis Workbook" created by Retentics allows you to start analyzing your brand's data! ## Posts in About us - [Retentics Welcomes Professor Hyun-Soo Ahn from Michigan Ross as an External Advisor](https://retentics-eng.inblog.io/retentics-welcomes-professor-hyunsoo-ahn-from-michigan-ross-as-an-external-advisor): We're excited to share the news of welcoming Professor Hyun-Soo Ahn from Michigan Ross. - [Retentics successfully raises $900K in pre-A bridge round.](https://retentics-eng.inblog.io/retentics-successfully-raises-900k-in-prea-bridge-round): Fridays Lab, operating the Customer Retention Solution Retentics has raised $900,000 in Pre-A Bridge funding from Silicon Valley based investment. - [Introducing the Retentics Team: A Seminar Debut](https://retentics-eng.inblog.io/The-first-seminar-of-Retentics-team): After 10 months of establishing the company, we have been running faster and harder. We achieve our milestones such as Pre-A round invest and Flip to U.S. corporation! - [AI-Powered customer retention analytics tool ‘Retentics’, has raised $1.66million](https://retentics-eng.inblog.io/Retentics-operated-by-Friday-Labs-fundraising-Pre-A): Fridays Lab, operating the Customer Retention Solution Retentics, has raised $1.16 million in Pre-A round from Silicon Valley based investment. - [Strength in Unity: Working Hand-in-Hand 🤝🏻](https://retentics-eng.inblog.io/strength-in-unity-working-hand-in-hand): This is about the All hands meeting, a culture that best shows how the members of Retentics are working! ## Other Posts - [Another Must-Have, Product Recommendations: Show Customers the Products They’re Most Likely to Love](https://retentics-eng.inblog.io/another-musthave-product-recommendations-show-customers-the-products-theyre-most-likely-to-love-45101): Enhance customer engagement and boost conversions with personalized product recommendations powered by Retentics. - [How to Optimize Klaviyo Flows: Let the Triggers Speak to Each Customer](https://retentics-eng.inblog.io/how-to-optimize-klaviyo-flows-let-the-triggers-speak-to-each-customer-45100): Discover how to optimize email flows in e-commerce to improve customer engagement, drive repeat purchases, and boost conversions effectively with Retentics.